AgendaEducation, Networking, and a $10,175 ISV Marketing Package

Speakers & Panelists – Santa Ana

Joey Benadretti, President at SYSPRO

  • 25+ years as President and Director of Operations at SYSPRO, a leading ERP platform for manufacturers and distributors, where he has concentrated on expanding the company’s reseller channel and user base
  • Implemented Service Level awards to reward reseller partners and created the SYSPRO Partner Council, a network to grow the SYSPRO channel and individual reseller organizations

Josh Stanphill,  VP of Sales & Marketing at Quetzal POS

  • Actively involved in raising capital at multiple companies, included $1.5 million + with Quetzal POS
  • Former VP of Business Development at a retail management software company
  • Expert on SaaS model, customer acquisition strategies, and software business metrics
René van Erk

René van Erk, CEO & Founder at ISVWorld

  • 20+ years of leadership experience in software and technology companies
  • Invested in multiple tech startups
  • Founded ISVWorld, a database of 120,000+ software companies as well as financial benchmarks and statistics on the software industry

Jeremy Julian, COO at Custom Business Solutions(CBS)

  • ISV/VAR with 20+ years of POS software and service experience
  • Known as one of the “Restaurant Technology Guys” for his end-user education series
  • Company was featured on the cover of the August 2016 issue of Business Solutions

Josh Wintoniak, Business Development Manager at AutoStar Compusystems

  • Responsible for recruiting, onboarding, and managing Auto-Star’s resellers in the U.S. and Canada
  • 13+ years of experience in tech support, sales, and reseller program development at Auto-Star, a software company focused on advanced retail management solutions for pharmacy, supermarket and health/natural product retailers

Erik Nathan, CEO of Sendio

  • Invested in multiple technology and software companies
  • Responsible for setting operational direction and managing investor relations for a venture-backed, privately held email security software company
  • Former CEO, COO, and Board Director of a governance, risk, and compliance software company
Rob Belcher

Rob Belcher, Managing Director at SaaS Capital

  • Provides alternative growth capital to subscription revenue companies
  • Previously the Vice President at venture-backed specialty finance startup Lighter Capital
Siamak Farah

Siamak Farah, CEO of InfoStreet

  • Founded InfoStreet in 1994, a cloud software provider specializing in providing the most efficient and affordable cloud solutions to small businesses
  • Widely regarded as a SaaS pioneer
  • Frequent speaker at conferences that focus on the Internet and SaaS such as ISPCON, INBOX: The Messaging Industry Event, the Layered Technologies Pact conference, and SoftLetter's SaaSUniveristy
Michael Gebb

Michael Gebb, President of Specialized Business Solutions

  • Founder and developer of Keystroke POS software.
  • Pioneered a thriving distribution channel of expert POS resellers.
  • Early adopter and leader in POS-integrated payment partnerships.
  • Keystroke POS has won 9 consecutive Business Solutions Best Channel Vendor awards in the POS software category from 2009-2017.
Ken Hubbard

Ken Hubbard, Partner at Private Capital Network

  • Manages an international angel investor network with more than 700 active investors
  • Former executive with multiple software companies, including one he helped grow from $150,000 in sales per month to more than $1 million in sales per month.
  • Founder of CapStack West, a community for all forms of business capital that helps streamline the process of identifying the right capital partners for a company’s specific stage of growth
Jami Interdonato

Jami Interdonato, VP of Business Development at RPOWER POS

  • RPOWER won the Business Solutions Best Channel Vendor award in the POS software category in 2015, 2016, and 2017.
  • Member of the RSPA’s Education & Certification Committee
Bruce Pompan

Bruce Pompan, Managing Director at Clear Capital Advisors

  • Co-founder of Clear Capital Advisors, an independent provider of strategic and financial advice on mergers, acquisitions, sales, private capital solutions, and strategic growth initiatives for companies in the business services, healthcare, and technology sectors
  • Former Managing Director at Cappello Capital, a boutique investment bank in the Los Angeles area
Douglas Stewart

Douglas Stewart, President & CEO of Quetzal POS

  • 20+ years of experience in web/database project and corporate development
  • Built and sold a POS company to a larger industry competitor
  • Spoken at various events about cloud-based POS for retail and global emergence of cloud-based technology for small retailers
Gregg Brunnick

Gregg Brunnick, Director of Commercial Marketing at Epson America

  • 21+ years of experience leading sales, marketing and strategic market development for consumer and business hardware technology and consumables solutions
  • Responsible for point-of-service devices for various vertical markets in North America
  • Regularly contributes thought leadership articles to and
Walker Thompson

Walker Thompson, Director of Alliance Management at Vantiv Integrated Payments

  • 10 years in the channel positioning a variety of offerings including Software-as-a-Service, Payment-as-a-Service, and payment solutions
  • Former VP of Sales & Marketing at a restaurant software development company
Mark Fraker

Mark Fraker, VP of Marketing at BlueStar

  • 30+ years of marketing and business management experience including time as a business owner for numerous hospitality and retail business
  • Prior to BlueStar, he was VP of Sales and Marketing for several POS ISVs providing solutions throughout the Americas.
  • Leads BlueStar’s global marketing strategies including the VARCOM program, advertising, public relations, channel product marketing, marketing intelligence and research, corporate communications, creative services and direct marketing content, and vendor relationship management. 
  • Has served on the Marketing Committee and Vendor Working Group for the Retail Solutions Providers Association
Jason R. Firment, Director of POS and VARCOM at BlueStar
  • Oversees BlueStar’s go to market strategy and the ISV relationships as it relates to the POS vertical. 
  • Manages BlueStar’s VARCOM program, an award winning marketing service designed specifically for resellers.
  • 20+ years of experience in distribution, business development and partner management. 
Tim Ulrich – Publisher Business Solutions
  • 15 years of experience in the channel
  • Interacts with VARs, ISVs, and vendors on a daily basis to understand their business challenges
  • Instrumental in developing ISV IQ Live! for software developer executives based on his extensive knowledge of the channel


Here’s what ISV executives have had to say about the first ISV IQ Live! conference:

“The networking was extremely valuable, and the sessions were surprisingly good compared to a lot of events I have attended.”

“Perfect for my company and I gained some valuable insight.”

“This may lead to a partner integration. We are able to consider something we have not thought of before.”

“This entire forum for ISVs is a great value as we try to dig deep into partnering and re-marketing with VARs.”


BlueStar Booth

People At Conference

Financial Expert Panel


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*Subject to change

8:30 AM - Registration, Breakfast, & Networking

9:30 AM - Welcome To ISV IQ Live!

9:45 AM - Finding The Ideal Software Pricing Strategy (Investor + ISV Executive Panel)

10:30 AM - Stretch, Laugh, & Network

10:45 AM - Surefire Strategies For Raising Capital (Financial Experts + ISV Executive Panel)

11:30 AM - Everything You Need To Know About ISV Connect

11:45 AM - Stretch, Network & Grab Lunch

12:00 PM - Lunch Served

12:30 PM - Is Your Software Company Worth As Much As You Think It Is?

12:45 PM - Demystifying ISV Marketing: Lessons Learned From Channel Experts

1:30 PM - Networking/Product Exhibit

2:30 PM - How To Build A Successful Reseller Program (ISV Executive Panel)

3:15 PM - Marketing Workshop — Launching Your $10,175 Marketing Toolkit

3:25 PM - Closing Remarks & Prizes

3:30 PM – 4:30 PM - Happy Hour Reception & Last Chance Networking


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Febraury 26th, 2015 at 1:00pm EST.

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